I’ve had a love for graphic design and the visual arts since I was young. Growing up in Mexico City I found myself always drawing and paying special attention to the myriad of outdoor billboards and advertising through the city. After moving to the U.S., I attended the University of Minnesota and graduated with a B.S. in Applied design. I got my first design job at General Mills where I worked on cereal packaging promotions, ads, in-store signage, as well as marketing collateral.
While working at Curb-Crowser, a design startup agency, I helped lead the creative team as our firm gained more business from CPGs clients and more than tripled it’s size over the years. After leaving Curb-Crowser I’ve focused on expanding my design skills and expertise working in several digital products including, responsive websites, digital marketing campaigns and ecommerce brand initiatives.
As I began working on digital products, I developed a passion for user-centered design, specifically while working at McCann as a lead UI designer for the relaunch of QueRicaVida.com— a General Mills Hispanic marketing initiative. The key to our successful launch was grounded on following a user-centered design approach along with great collaboration between stakeholders, developers, agency partners and the creative UX team as a whole. I’m proud to say we achieved and surpassed several business goals such as a 200% increase in traffic and a 800% email subscription during the first year.
At my last position at MarketingLab I’ve continued to develop and expand my UX design strategy engaging in user research, creating user flows and personas, developing wireframes and high fidelity prototypes to create beautiful user-centered experiences that help increase our client’s ROIs and expand their digital marketing efforts.
Want to connect? Send me a note at email@example.com