Que Rica Vida Site Relaunch
We set out to redesign a brand new site and mobile experience for General Mills Inc. GIS, a global manufacturer and marketer of branded consumer foods. Our client goal was to remain relevant to the millennial Latina mothers who tend to access the Internet on their smartphones and tablets.
Our solve for QueRicaVida.com included multiple shopping options, innovative recipes and information about new food products, cooking tips, nutritional information and grocery card-linked deals to homemakers for increased convenience.
As the Sr. UI designer I lead the visual interaction experience from sketches through interactive prototypes. Our full design team included a Director of UX planning: Miriam Block, Sr. UX designer; Scott Conlin, Interaction Designer; Kezra Cornell and Creative Director; Colin Kulow.